Boosting SMB marketing with automation

Boosting SMB marketing with automation

Small business marketing has often been a difficult endeavor for small business owners. Marketing involves a great deal of time and effort, and can require a significant financial investment. Previously, only large corporations could afford marketing automation, but that’s no longer the case. Read the five most profitable benefits of this new IT innovation here. […]

Automate mundane emails to get more done

Automate mundane emails to get more done

Everyone wishes we had more time to spend in a day. Between repetitive emails and seemingly endless meetings, it’s hard to find time for important tasks. Thanks to the increasing affordability of enterprise-level IT, however, SMBs can start getting at least half of those problems under control with email automation. What is email automation? Usually […]

Best practices to maximize your CRM

Best practices to maximize your CRM

Customer relationship management (CRM) software can add value to your business in many ways. Next to being a very important sales improvement tool, CRM software strengthens your company’s professional image in the market. However, not all CRM users utilize the software a hundred percent. Here’s what you can do with CRM to get the job […]

6 CRM best practices you need to know

6 CRM best practices you need to know

Most companies have customer relationship management (CRM) software to help them keep track of contact information and purchase history. But having a large database is worthless if you’re not using it to build long-lasting relationships. To keep existing clients coming back and bring new ones in, follow these CRM best practices. Always update customer information […]

Add minutes to your day with email automation

Add minutes to your day with email automation

How many routine emails would you say your sales and marketing teams send every day? If it’s not many, is that because you don’t have the resources for mass outreach campaigns? Either way, email automation is the perfect solution to staying in touch with customers and prospects without wasting company resources. What is email automation? […]